Apollo.io helps sales teams find potential customers, build prospect lists and manage outreach from one platform. It combines B2B contact data with email sequences, CRM integrations and AI-powered sales workflows.
Apollo.io
B2B Sales IntelligenceB2B sales intelligence platform for finding leads, enriching contacts and automating outreach.B2B sales intelligence platform for finding leads, enriching contacts and automating outreach.
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What is Apollo.io?
What users sayApollo.io is often used to build prospect lists and run outbound sales campaigns. Its combination of contact data, filters and sequences is convenient for sales teams. Data accuracy, credit usage and campaign setup are important considerations when choosing a plan.
Pros and cons
Pros
- Large B2B contact and company database
- Detailed prospecting filters
- Email sequencing and sales automation
- Contact and CRM enrichment tools
- AI-assisted prospect research
- Built-in lead and deal management
- Salesforce and HubSpot integrations
- Free plan for testing the platform
- API access and workflow integrations
Cons
- Credits limit certain data actions
- Contact details may need verification
- Advanced features cost more
- Phone data can consume credits
- Organization plan requires at least three seats
- Outbound campaigns need careful deliverability setup
Our verdict
Apollo.io is a practical option for B2B teams that want prospect data and outreach tools in one place. Its search filters, email sequences and CRM integrations reduce the need to switch between separate applications. The main thing to watch is credit usage, especially when a team relies heavily on enrichment and phone data.
Who is Apollo.io for?
Startup Founders
Find early B2B customers
- Prospect search
- Lead lists
- Consumer marketing
- Personal contacts
Plan we would pick: Free
Sales Development Representatives
Build lists and run outreach
- Email sequences
- Prospecting filters
- Customer support
- Accounting
Plan we would pick: Basic
Account Executives
Research prospects and manage opportunities
- Buying signals
- Deal management
- Graphic design
- Website hosting
Plan we would pick: Professional
Sales Managers
Monitor team activity and campaigns
- Analytics
- Sales automation
- Payroll
- Project scheduling
Plan we would pick: Professional
Revenue Operations Teams
Maintain CRM data and workflows
- CRM enrichment
- Integrations
- Personal productivity
- Creative editing
Plan we would pick: Organization
Lead Generation Agencies
Research and contact prospects for approved campaigns
- Contact research
- Outreach
- Unlicensed data resale
- Consumer data brokerage
Plan we would pick: Professional
Industry fit
B2B SaaSUseful for account research and outbound sales
Strong fit
95
IT ServicesHelps find business decision-makers
Strong fit
92
Marketing AgenciesUseful for agency business development
Strong fit
89
RecruitmentCheck appropriate data and outreach use
Conditional
77
ManufacturingSupports B2B account prospecting
Strong fit
84
Financial ServicesReview privacy and compliance rules
Check first
73
Retail EcommerceMore suitable for B2B partnerships than consumer sales
Conditional
64
Key features
B2B Contact Database
Search for people and companies that match your target audience.
Advanced Prospecting Filters
Narrow searches using company and contact attributes.
Email Finder
Access available business email information.
Phone Data
Find supported business phone numbers using credits.
Sales Sequences
Organize automated outreach and follow-ups.
AI Assistant
Research prospects and assist with sales tasks.
AI Research
Gather useful context about companies and buyers.
Buying Intent Signals
Find accounts showing relevant interest signals.
Lead Scoring
Prioritize prospects using supported scoring tools.
CRM Enrichment
Update missing or outdated CRM information.
Waterfall Enrichment
Use multiple sources to improve contact data coverage.
Website Visitor Identification
Identify supported company visits.
Apollo.io pricing
Prices checked October 27, 2026
Free
$0 Seat/month
- 900 annual credits
- 2 sequences
- basic filters
- lead management
- limited AI Assistant
Basic
$49/month billed annually Per seat
- 30000 annual credits
- unlimited sequences
- advanced filters
- CRM integrations
- 5 automated workflows
Most popular
Professional
$79/month billed annually Per seat
- 48000 annual credits
- advanced outreach
- AI tools
- analytics
- dialer capabilities
Organization
$119/month billed annually Per seat, minimum 3 seats
- 72000 annual credits
- advanced security
- SSO
- custom reports
- enterprise controls
Basic
$49/month billed annually Per seat
- 30000 annual credits
- unlimited sequences
- advanced filters
- CRM integrations
- 5 automated workflows
Most popular
Professional
$79/month billed annually Per seat
- 48000 annual credits
- advanced outreach
- AI tools
- analytics
- dialer capabilities
Organization
$119/month billed annually Per seat, minimum 3 seats
- 72000 annual credits
- advanced security
- SSO
- custom reports
- enterprise controls
Pricing calculator
Basic Free;49 / seat, Professional Free;79 / seat from 5 seats.
Is Apollo.io right for you?
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How Apollo.io compares
Apollo.io combines a prospect database with outreach sequences, CRM enrichment and sales automation. This makes it useful for teams that prefer one workspace instead of separate lead generation and email tools. Its credit model and plan limits are worth checking before scaling outreach.
| Capability | Apollo.io | ZoomInfo | Lusha | Cognism |
|---|---|---|---|---|
| B2B contact research | Yes | Yes | Yes | Yes |
| Company search | Yes | Yes | Yes | Yes |
| Email contact data | Yes | Yes | Yes | Yes |
| Phone contact data | Credit-based | Available | Credit-based | Available |
| CRM integrations | Yes | Yes | Yes | Yes |
| Email outreach sequences | Yes | Check product | Check product | Check product |
| Free plan | Yes | Check current offer | Check current offer | Check current offer |
| API | Yes | Available | Available | Available |
Integrations
18 integrations listed
- Salesforce
- HubSpot
- Pipedrive
- Zoho CRM
- Microsoft Dynamics
- Gmail
- Microsoft Outlook
- Slack
- LinkedIn via Chrome extension
- Marketo
- Outreach
- Salesloft
- SendGrid
- Mailgun
- Snowflake
- Webflow
- Apollo MCP
- Pipedream
Security, data & support
Security & compliance
- ISO 27001Certified
- SOC 2Certified; report available through vendor
- GDPRCompliance program documented
- CCPA / CPRAPrivacy compliance documented
- Encryption at restAES-256
- Encryption in transitTLS
- Two-factor authenticationSupported
- Role-based access controlSupported
- Single sign-onAvailable on eligible plans
- Audit loggingSupported
- Penetration testingConducted regularly
Your data, in plain words
- Apollo processes business contact and company information for sales workflows.
- Connected CRMs may exchange authorized customer and prospect records.
- Contact enrichment and data exports can consume credits.
- Access permissions help control team use of sales data.
- Users remain responsible for lawful outreach and applicable privacy requirements.
- Apollo publishes privacy resources and a data processing addendum.
Support
- Help CenterAll plansSelf-service
- Support RequestsEligible accountsNot publicly guaranteed
- Sales TeamBusiness and enterprise inquiriesNot publicly guaranteed
- Dedicated SupportEligible custom arrangementsContract-dependent
API & languages
- API availabilityAll plans, subject to endpoint restrictions
- API typeREST
- AuthenticationAPI keys and OAuth 2.0
- Contact searchSupported on eligible endpoints
- Company searchSupported on eligible endpoints
- Contact enrichmentSupported; credits may apply
- CRM and record operationsSupported
- API rate limitsVary by plan and endpoint
- Developer documentationPublicAPI availability
- API typeREST
- AuthenticationAPI keys and OAuth 2.0
- Contact searchSupported on eligible endpoints
- Company searchSupported on eligible endpoints
- Contact enrichmentSupported; credits may apply
- CRM and record operationsSupported
- API rate limitsVary by plan and endpoint
- Developer documentationPublic
Apollo.io FAQs
What is Apollo.io?
Apollo.io is a B2B sales platform for prospecting, contact enrichment and outreach.
Is Apollo.io free?
Yes. It offers a Free plan with usage limits.
How much does Apollo.io cost?
Basic starts at $49 per seat/month with annual billing.
Does Apollo.io offer a trial?
Yes. Basic and Professional have 14-day trials.
How many credits are included in the Free plan?
The official pricing page lists 900 credits per seat per year.
What are Apollo credits?
Credits are used for eligible data and enrichment actions.
Can Apollo send cold emails?
Yes. Sales sequences support outbound email campaigns.
Does Apollo integrate with Salesforce?
Yes. Salesforce integration is supported.
Does Apollo integrate with HubSpot?
Yes. HubSpot integration is supported.
Does Apollo have AI features?
Yes. It offers AI assistance for prospecting and sales workflows.
Does Apollo have an API?
Yes. API access is available across plans with endpoint-specific limits.
Can Apollo find phone numbers?
Yes. Phone data access depends on available records and credits.
Is Apollo suitable for small businesses?
Yes. Small B2B teams can begin with the Free or Basic plan.
Does Apollo guarantee contact accuracy?
No. Contact information should be checked before important outreach.What is Apollo.io?
Is Apollo.io free?
Yes. It offers a Free plan with usage limits.
How much does Apollo.io cost?
Basic starts at $49 per seat/month with annual billing.
Does Apollo.io offer a trial?
Yes. Basic and Professional have 14-day trials.
How many credits are included in the Free plan?
The official pricing page lists 900 credits per seat per year.
What are Apollo credits?
Credits are used for eligible data and enrichment actions.
Can Apollo send cold emails?
Yes. Sales sequences support outbound email campaigns.
Does Apollo integrate with Salesforce?
Yes. Salesforce integration is supported.
Does Apollo integrate with HubSpot?
Yes. HubSpot integration is supported.
Does Apollo have AI features?
Yes. It offers AI assistance for prospecting and sales workflows.
Does Apollo have an API?
Yes. API access is available across plans with endpoint-specific limits.
Can Apollo find phone numbers?
Yes. Phone data access depends on available records and credits.
Is Apollo suitable for small businesses?
Yes. Small B2B teams can begin with the Free or Basic plan.
Does Apollo guarantee contact accuracy?
No. Contact information should be checked before important outreach.
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Apollo.ioFrom Free; Basic starts at $49 per seat/month billed annually
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