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Frase

AI SEO & Content Optimization Featured

AI-powered SEO and content platform for researching, writing, optimizing and monitoring content for Google and AI search.

4.8/5 Paid Free trial From $39
Start Free Trial Watch demo We may earn a commission if you buy through this link. It never changes our rating.

What is Frase?

Frase is an AI-powered SEO and content platform designed to help creators, marketers and SEO teams research topics, create content and optimize pages for both Google and AI search. Instead of using separate tools for content research, AI writing, SEO optimization and content monitoring, Frase brings these workflows into one platform. It analyzes pages already ranking for a topic, identifies important topics and questions, creates content briefs, helps write and optimize articles, and provides separate SEO and GEO scores.

Frase also tracks AI visibility across platforms such as ChatGPT, Google AI and other AI engines depending on the plan. Content can be published directly to WordPress, Webflow, Sanity, Wix or FraseCMS. The platform also includes site audits, Content Guard for ranking decay and Frase Answers for answering visitor questions from your own content. Frase offers a 7-day free trial without requiring a credit card. :contentReference[oaicite:1]{index=1}

What users say

Users highlight Frase's ability to analyze top-ranking content, identify topics and keywords, and make SEO content research and optimization faster.

Pros and cons

Pros
  • AI-powered SEO and GEO optimization
  • Researches ranking content and search questions
  • AI writing and content briefs
  • AI visibility tracking
  • Direct CMS publishing
  • Content monitoring and refresh workflows
  • Supports 70+ languages
  • 7-day free trial
Cons
  • Paid plans can become expensive for larger teams
  • Article and audit limits vary by plan
  • Advanced AI visibility coverage requires higher plans
  • Enterprise features require custom pricing
Our verdict
4.8/5

Frase combines SEO research, AI writing, content optimization, GEO scoring, AI visibility and content monitoring into one workflow. It is particularly useful for content teams and SEO-focused websites that want to manage the full content lifecycle from research through publishing and updates.

Who is Frase for?

What is Frase?

Frase is an AI-powered SEO and GEO content platform for researching, writing, optimizing, publishing and monitoring content.

How much does Frase cost?

Frase Starter costs $39 per month when billed yearly or $49 per month when billed monthly.

Does Frase have a free plan?

Frase does not offer a permanent free plan for the main platform, but it offers a 7-day free trial without a credit card.

Does Frase have an AI writer?

Yes. Frase can research topics, create briefs and draft content using its AI writing workflow.

Does Frase support SEO optimization?

Yes. Frase provides live SEO content optimization scores and recommendations.

Does Frase support GEO?

Yes. Frase provides GEO scoring and AI visibility features for AI search.

Does Frase support WordPress?

Yes. Frase can publish content directly to WordPress.

How many languages does Frase support?

Frase supports more than 70 languages and locale variants.

Does Frase track ChatGPT visibility?

Yes. AI Visibility tracking includes ChatGPT, with additional AI engines available on higher plans.

Does Frase have a site audit?

Yes. Frase includes site auditing for technical SEO, content quality and AI search readiness.

Industry fit

MarketingSEO and content marketing are core Frase use cases.
Strong fit
95
Software & SaaSUseful for scalable SEO content and AI visibility.
Strong fit
92
EcommerceCan support product and informational content strategies.
Strong fit
88
PublishingUseful for research, writing and content refresh workflows.
Strong fit
94
Professional ServicesHelps create and optimize search-focused service content.
Strong fit
90

Key features

SEO Content Research

Analyzes ranking pages, topics, questions, keywords and content gaps to build structured briefs.

AI Content Writing

Researches topics and drafts content in a chosen brand voice.

SEO Optimization

Provides a live optimization score while content is being written.

GEO Optimization

Scores content for visibility and citation potential in AI search.

AI Visibility Tracking

Tracks brand visibility across supported AI search engines.

Site Audit

Checks technical SEO, content quality, structured data, broken links and AI-search readiness.

Content Guard

Monitors published pages for ranking or traffic decay and proposes fixes.

Content Opportunities

Finds content opportunities using search data, competitor gaps and content-decay signals.

CMS Publishing

Publishes content directly to supported CMS platforms.

Frase Answers

Adds a conversational AI widget that answers visitors using your published content.

Frase pricing

Prices checked October 3, 2026

Starter

$39 per month billed yearly

  • 1 seat
  • 1 site
  • 10 articles/month
  • 50 audit pages/month
  • SEO and GEO scores
  • AI Visibility
  • Content Guard
Start Free Trial
Most popular

Professional

$103 per month billed yearly

  • 3 seats
  • 5 sites
  • 40 articles/month
  • 250 audit pages/month
  • content calendar
  • AI crawler monitoring
  • Perplexity AI visibility
Start Free Trial

Scale

$239 per month billed yearly

  • 5 seats
  • 10 domains
  • 100 articles/month
  • 1000 audit pages/month
  • client reports
  • Claude and Gemini AI visibility
Start Free Trial

Enterprise

Custom custom

  • Custom seats
  • custom domains
  • white-label reports
  • SSO/SAML
  • dedicated account manager
  • custom API access
Contact Sales

Pricing calculator

Starter $39 / seat, Professional $103 / seat from 3 seats.

Is Frase right for you?

Answer a few quick questions to see our pick.

1 What do you mainly need?
2 What type of user are you?
3 How many websites do you manage?
4 Do you need AI search tracking?
5 Do you need direct CMS publishing?

How Frase compares

CapabilityFrase Surfer SEO Semrush Clearscope
SEO Content Optimization Yes Yes Yes Yes
AI Content Writing Yes Yes Yes Yes
Content Briefs Yes Yes Yes Yes
GEO Optimization Yes Yes Yes Yes
AI Visibility Tracking Yes Yes Yes Yes
Site Audit Yes Yes Yes Yes
Content Research Yes Yes Yes Yes
Content Monitoring Yes Yes Yes Yes
CMS Publishing Yes No No No
API Access Yes Yes Yes Yes

Integrations

9 integrations listed

  • WordPress
  • Webflow
  • Sanity
  • Wix
  • FraseCMS
  • ChatGPT
  • Claude
  • Cursor
  • Google Search Console

Security, data & support

Security & compliance

  • HTTPS/TLSAvailable
  • SSO/SAMLEnterprise
  • GDPRApplicable
  • API AccessAvailable
  • MCPAvailable

Your data, in plain words

  • Frase processes website and content data to provide SEO, AI writing, optimization and monitoring features.
  • Content can be published to connected CMS platforms.
  • AI visibility data is used to monitor brand mentions and citations.
  • Enterprise plans provide additional security and access controls.

Read the privacy policy

Support

  • Email / SupportAll plansNot publicly specified
  • Help CenterAll plansSelf-service
  • Dedicated account managerEnterpriseDedicated

API & languages

  • APIAvailable
  • MCPAvailable
  • CLIAvailable
  • API/MCP/CLI requestsStarter 5,000/month
  • API/MCP/CLI requestsProfessional 20,000/month
  • API/MCP/CLI requestsScale 50,000/month

API documentation

  • 70+ languages

Frase supports research, writing and content optimization across more than 70 languages and locale variants.

Frase FAQs

What is Frase?

Frase is an AI-powered SEO and GEO content platform for researching, writing, optimizing, publishing and monitoring content.

How much does Frase cost?

Frase Starter costs $39 per month when billed yearly or $49 per month when billed monthly.

Does Frase have a free plan?

Frase does not offer a permanent free plan for the main platform, but it offers a 7-day free trial without a credit card.

Does Frase have an AI writer?

Yes. Frase can research topics, create briefs and draft content using its AI writing workflow.

Does Frase support SEO optimization?

Yes. Frase provides live SEO content optimization scores and recommendations.

Does Frase support GEO?

Yes. Frase provides GEO scoring and AI visibility features for AI search.

Does Frase support WordPress?

Yes. Frase can publish content directly to WordPress.

How many languages does Frase support?

Frase supports more than 70 languages and locale variants.

Does Frase track ChatGPT visibility?

Yes. AI Visibility tracking includes ChatGPT, with additional AI engines available on higher plans.

Does Frase have a site audit?

Yes. Frase includes site auditing for technical SEO, content quality and AI search readiness.

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