Hootsuite helps businesses plan social posts, manage conversations and measure performance across multiple networks. Its platform combines scheduling, analytics, social listening, a shared inbox and AI-powered assistance.
Hootsuite
Social Media Managementby Hootsuite Inc.
Social media management platform for scheduling, analytics, engagement, listening and AI-assisted marketing.
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What is Hootsuite?
What users sayHootsuite helps marketing teams manage publishing, engagement and reporting from one place. Its broad feature set is useful for agencies and established brands, while the subscription price may be difficult to justify for occasional social media use.
Pros and cons
Pros
- Manage multiple social networks in one dashboard
- Unlimited post scheduling on paid plans
- Unified content calendar
- AI-powered content ideas and insights
- Social listening and sentiment analysis
- Centralized social inbox
- Detailed analytics and competitor benchmarking
- Best-time-to-post recommendations
- Team collaboration and approval workflows
- Enterprise security and governance options
Cons
- No permanent free plan
- Higher starting price than many basic schedulers
- Advanced team workflows require higher plans
- Enterprise pricing requires a quote
- Some features vary by social network
- Trial accounts have daily posting limits
- Can be excessive for a single small social account
Our verdict
Hootsuite is a capable platform for businesses managing several social media channels. Its scheduling, analytics, listening and inbox tools reduce the need to switch between applications. The main drawback is cost. Teams that need reporting, approvals and customer engagement tools will get more value than occasional users who only schedule a few posts.
Who is Hootsuite for?
Social Media Managers
Manage several brand accounts
- Scheduling
- Analytics
- Occasional personal posting
- Single-channel use
Plan we would pick: Standard
Small Businesses
Organize business social content
- Calendar
- Inbox
- Very small budgets
- Infrequent posting
Plan we would pick: Standard
Content Creators
Plan and measure social posts
- Scheduling
- Best times
- Advanced video editing
- Graphic design
Plan we would pick: Standard
Marketing Teams
Coordinate publishing and approvals
- Collaboration
- Reporting
- Project accounting
- CRM replacement
Plan we would pick: Advanced
Agencies
Manage multiple client accounts
- Unlimited accounts
- Analytics
- Simple one-account scheduling
- Low-cost personal use
Plan we would pick: Professional
Enterprises
Govern large social media operations
- SSO
- Advanced listening
- Basic personal social posting
- Small budgets
Plan we would pick: Enterprise
Industry fit
Marketing AgenciesMultiple accounts and reporting
Strong fit
95
RetailCampaigns and customer engagement
Strong fit
90
EcommerceSocial promotions and analytics
Strong fit
91
HospitalityCustomer conversations and brand monitoring
Strong fit
88
EducationInstitutional communications
Strong fit
85
Professional ServicesBrand publishing and monitoring
Strong fit
87
Enterprise BrandsGovernance, listening and analytics
Strong fit
96
Key features
Social Media Scheduler
Schedule and publish posts across connected networks.
Content Calendar
View planned and published posts in one calendar.
Bulk Scheduling
Schedule multiple posts in batches on eligible plans.
Perch Publishing
Manage content creation and publishing.
Perch Analytics
Measure engagement and campaign performance.
Nest Inbox
Manage social comments and private messages.
Lumen Listening
Track brand mentions, sentiment and trends.
Wisdom AI
Ask questions about performance and social trends.
AI Content Creation
Generate ideas, captions and hashtags.
Best Time to Post
Find recommended publishing times.
Competitor Benchmarking
Compare performance with competing brands.
Industry Benchmarking
Compare social metrics with industry data.
Social Advertising
Manage supported paid social campaigns.
Approval Workflows
Review content before publishing.
Team Assignments
Route conversations and tasks to team members.
Saved Replies
Respond faster to common customer questions.
Custom Reporting
Build reports using selected metrics.
Link Tracking
Shorten and track shared links.
Employee Advocacy
Help employees share approved brand content.
Enterprise Governance
Manage organizational permissions and security.
Hootsuite pricing
Prices checked October 28, 2026
Standard
$99 User/month billed annually
- 10 social accounts
- unlimited scheduling
- social inbox
- analytics
- basic listening
- AI assistance
Most popular
Professional
$199 User/month billed annually
- Unlimited social accounts
- expanded social management
- automation tools
Advanced
$399 User/month billed annually
- Unlimited social accounts
- approval workflows
- team collaboration
- advanced inbox
- advanced reporting
Enterprise
Custom Organization
- Enterprise governance
- SSO
- advanced listening
- advanced analytics
- custom support
Pricing calculator
Standard $99 / seat, Professional $199 / seat from 5 seats.
Is Hootsuite right for you?
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How Hootsuite compares
Hootsuite goes beyond basic post scheduling by combining social listening, analytics, customer engagement and team workflows. Its strength is managing a broad social media operation from one platform. Simpler scheduling tools may be more affordable for individuals who do not need these additional features.
| Capability | Hootsuite | Buffer | Sprout Social | Later |
|---|---|---|---|---|
| Post scheduling | Yes | Yes | Yes | Yes |
| Social analytics | Yes | Yes | Yes | Yes |
| Social inbox | Yes | Limited by plan | Yes | Available |
| Social listening | Yes | Limited | Yes | Limited |
| AI content assistance | Yes | Yes | Yes | Yes |
| Approval workflows | Advanced+ | Plan-dependent | Available | Plan-dependent |
| Enterprise governance | Yes | Limited | Yes | Limited |
| Free trial | 14 days | Available | Available | Available |
Integrations
15 integrations listed
- Threads
- X
- TikTok
- Bluesky
- YouTube
- Google Business Profile
- Canva
- Adobe Express
- Salesforce
- Google Analytics 4
Security, data & support
Security & compliance
- SOC 2 Type IIAnnual independent audit disclosed
- GDPRCompliance program documented
- Privacy policyPublished
- Multi-factor authenticationUsed for internal access controls
- EncryptionIndustry-standard safeguards disclosed
- Single sign-onEnterprise
- Access permissionsSupported
- Custom compliance solutionsEnterprise
- Security monitoringDocumented
Your data, in plain words
- Hootsuite processes connected social account data and uploaded content.
- Users control which supported social accounts they connect.
- Hootsuite states that its content is hosted on AWS infrastructure in the United States.
- Connected social networks and third-party apps have separate privacy policies.
- Access to internal systems is restricted and monitored.
- Data is retained for service delivery and applicable legal obligations.
Support
- Help CenterAll plansSelf-service
- Dashboard SupportCustomersResponse time not specified
- Support RequestCustomersResponse time not specified
- Social SupportCustomers24/7 social channel availability advertised
- Account RepresentativeEnterpriseContract-dependent
API & languages
- Hootsuite APIAPI terms published
- Third-party app integrationsSupported
- Enterprise integrationsAvailable
- Salesforce integrationAvailable for eligible enterprise workflows
- Public API authenticationNot verified
- Public API rate limitsNot verified
- Developer access requirementsNot verified
Hootsuite FAQs
What is Hootsuite?
Hootsuite is a social media management platform for publishing, analytics and engagement.
Is Hootsuite free?
No permanent free plan is currently advertised.
How much does Hootsuite cost?
Standard starts at $99 per user per month with annual billing.
Does Hootsuite offer a free trial?
Yes, a 14-day trial is available on eligible plans.
Is a credit card required for the trial?
No.
How many social accounts does Standard support?
Up to 10.
Does Hootsuite support Instagram?
Yes, supported business and creator accounts can be connected.
Can I schedule TikTok posts?
Yes, through supported TikTok publishing features.
Does Hootsuite support YouTube?
Yes, YouTube channels are supported.
Does Hootsuite have AI tools?
Yes, including Wisdom and AI-assisted content creation.
Can I manage messages in Hootsuite?
Yes, its inbox brings supported social conversations together.
Does Hootsuite provide analytics?
Yes, with reporting and benchmarking tools.
Does Hootsuite support social listening?
Yes, listening tools are included, with advanced capabilities on higher plans.
Can teams approve posts?
Yes, Advanced and Enterprise offer approval workflows.
Does Hootsuite offer Enterprise pricing?
Yes, pricing is customized by organization.
Alternatives to Hootsuite
Social media scheduling and management platform with AI content creation, analytics, and audience engagement tools.
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HootsuiteFrom $99/user/month, billed annually
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