HubSpot is an AI-powered customer platform that brings CRM, marketing, sales, customer service, content management and data management into one connected workspace. Its Smart CRM stores customer and company information while HubSpot’s Hubs provide tools for marketing campaigns, sales pipelines, customer support, websites, content, automation and reporting. HubSpot also includes Breeze AI features such as AI assistants, customer agents, data agents, content tools and sales automation. Businesses can use HubSpot to manage contacts, leads, deals, emails, forms, landing pages, websites, tickets and customer conversations from one platform. The platform offers free CRM and free tools, while paid Starter, Professional and Enterprise plans add more automation, reporting, AI capabilities and governance controls. HubSpot supports more than 1,800 integrations through its App Marketplace and provides APIs, OAuth and webhooks for developers. HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah and is headquartered in Cambridge, Massachusetts. It serves businesses ranging from small companies to large enterprises across many countries.
HubSpot
AI Customer PlatformAI-powered customer platform combining CRM, marketing, sales, customer service, content, data and automation tools.
What is HubSpot?
What users sayHubSpot brings CRM, marketing, sales, customer service, content and data management together in one connected customer platform.
Pros and cons
- Free CRM and free tools available
- Marketing, sales and customer service in one platform
- AI-powered Breeze tools
- Contact and deal management
- Marketing automation
- Customer support and help desk tools
- Website and content management
- 1,800+ integrations
- Public APIs and webhooks
- Reporting and analytics
- Enterprise security controls
- Pricing varies significantly by Hub and tier
- Advanced automation can require higher-tier plans
- Professional and Enterprise products can have onboarding fees
- AI features use HubSpot Credits for some actions
- Large feature set can take time to configure
- Advanced enterprise controls are not included in free plans
HubSpot combines CRM, marketing, sales, customer service, content and data management in one connected customer platform. Its free CRM makes it accessible to small businesses, while its paid Hubs add deeper automation, reporting, AI and enterprise controls. The main consideration is that pricing and included features vary by Hub and subscription tier, so businesses should compare the specific product they need before purchasing.
Who is HubSpot for?
Small Business Owner
Manage contacts, leads, marketing and customer relationships from one platform.
- CRM
- lead management
- complex enterprise governance
- large custom infrastructure
Plan we would pick: Starter
Marketing Team
Run campaigns, email marketing, content, ads, SEO and automation.
- marketing automation
- content marketing
- basic contact management
Plan we would pick: Professional
Sales Team
Manage leads, pipelines, meetings, prospecting and deals.
- sales pipeline
- CRM
- simple personal task tracking
Plan we would pick: Starter
Customer Support Team
Manage tickets, conversations, knowledge and customer service workflows.
- help desk
- customer support
- basic CRM only
Plan we would pick: Starter
SaaS Company
Connect marketing, sales and customer data throughout the customer journey.
- SaaS growth
- CRM
- offline-only workflows
Plan we would pick: Professional
Agency
Manage multiple customer relationships, marketing and sales workflows.
- client management
- marketing
- simple personal CRM
Plan we would pick: Professional
Enterprise
Manage customer data, governance, automation and multiple teams.
- enterprise CRM
- governance
- very small personal projects
Plan we would pick: Enterprise
Industry fit
Key features
Smart CRM
Centralizes contacts, companies, deals, customer interactions and business data.
Marketing Hub
Provides email marketing, automation, ads, SEO, campaigns and lead-generation tools.
Sales Hub
Helps teams manage pipelines, prospecting, sales automation, meetings and deals.
Service Hub
Provides help desk, ticketing, customer feedback, knowledge base and support automation.
Content Hub
Provides website, blog, landing pages, content creation and content management tools.
Data Hub
Connects, syncs, cleans and manages customer data across systems.
Revenue Hub
Provides tools for quotes, invoices, payments and revenue workflows.
Breeze AI
HubSpot's AI layer for assistants, agents, content, data and business workflows.
AI Customer Agent
Uses AI to handle customer inquiries and support conversations.
AI Data Agent
Researches and analyzes customer data to provide business insights.
Workflow Automation
Automates marketing, sales, service and operational processes.
Reporting & Analytics
Tracks campaigns, sales, customer service and business performance.
Website Builder
Build websites and pages with HubSpot's website tools.
Live Chat
Communicate with website visitors and customers in real time.
Forms
Capture leads and customer information through customizable forms.
HubSpot pricing
Prices checked September 28, 2026
Free
$0 month
- Free CRM
- Contact management
- Deal pipeline
- Forms
- Live chat
- Basic reporting
- Free AI tools
Starter
$7 month/seat
- Marketing
- sales
- service
- content
- data management
- 500 HubSpot Credits
Professional
Custom by Hub month
- Advanced automation
- Reporting
- AI features
- Higher limits
- Hub-specific professional tools
Enterprise
Custom by Hub month
- Advanced governance
- Enterprise controls
- Higher limits
- Advanced AI and automation
Pricing calculator
Starter $7 / seat, Professional $90 / seat from 5 seats.
Is HubSpot right for you?
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How HubSpot compares
HubSpot combines CRM, marketing, sales, customer service, content and data management around a shared customer database. Its major differentiator is the breadth of connected customer-facing tools and the integration of Breeze AI throughout the platform. Businesses can start with free CRM tools and add specialized Hubs and higher tiers as their requirements grow.
| Capability | HubSpot | salesforce | zoho-crm | pipedrive |
|---|---|---|---|---|
| Capability | HubSpot | Salesforce | Zoho CRM | Pipedrive |
| CRM | Yes | Yes | Yes | Yes |
| Marketing automation | Yes | Yes | Yes | Limited |
| Sales pipeline | Yes | Yes | Yes | Yes |
| Customer service | Yes | Yes | Yes | Limited |
| Website/content tools | Yes | Yes | Yes | Limited |
| AI tools | Yes | Yes | Yes | Yes |
| Workflow automation | Yes | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes | Yes |
| App integrations | 1,800+ | Extensive | Extensive | Extensive |
| Free CRM | Yes | Limited/Free tools vary | Yes/Free edition varies | Trial |
Integrations
15 integrations listed
- Salesforce
- Slack
- Shopify
- Jira
- Google Workspace
- Google Calendar
- Microsoft Teams
- Zoom
- Stripe
- Zapier
- Google Ads
- GitHub
Security, data & support
Security & compliance
- SOC 2Available
- ISO 27001Available through infrastructure/security controls
- GDPRSupported
- HIPAASupported with applicable requirements
- Encryption at restAvailable
- Encryption in transitAvailable
- SSOAvailable on eligible plans
- Audit loggingAvailable
- Data residencyAvailable
Your data, in plain words
- HubSpot processes customer and account data to provide its CRM and business services.
- Customer data can be hosted in supported regional data centers depending on account configuration.
- HubSpot provides security, privacy and data-processing documentation.
- Sensitive data features are available with additional controls and requirements.
- Users should review HubSpot's privacy and sensitive-data terms before storing confidential information.
Support
- Help CenterAll usersSelf-service
- CommunityAll usersCommunity support
- Email SupportEligible paid plansPlan-dependent
- Chat SupportEligible paid plansPlan-dependent
- Phone SupportEligible plansPlan-dependent
API & languages
- Public APIAvailable
- OAuth 2.0Supported
- WebhooksSupported
- CRM APIsAvailable
- CMS APIsAvailable
- Marketing APIsAvailable
- Sales APIsAvailable
- Service APIsAvailable
- UI ExtensionsSupported
- Developer AppsSupported
- English
- Spanish
- French
- German
- Japanese
- Portuguese
- Italian
- Dutch
- Brazilian Portuguese
HubSpot provides multilingual interface and content capabilities, but language availability can vary by product and specific feature.
HubSpot FAQs
What is HubSpot?
HubSpot is an AI-powered customer platform combining CRM, marketing, sales, customer service, content and data management.
Does HubSpot have a free plan?
Yes, HubSpot provides free CRM and free tools that do not expire.
How much does HubSpot cost?
HubSpot pricing depends on the Hub and subscription tier, with free tools and paid Starter, Professional and Enterprise options.
Does HubSpot have AI?
Yes, HubSpot provides Breeze AI assistants, agents and AI-powered tools.
What is HubSpot CRM?
HubSpot CRM stores and manages customer, company, deal and interaction data.
Does HubSpot have email marketing?
Yes, email marketing is available through HubSpot's marketing tools.
Does HubSpot have marketing automation?
Yes, paid Marketing Hub tiers provide advanced automation capabilities.
Does HubSpot have sales tools?
Yes, Sales Hub includes pipelines, prospecting, meetings, sequences and sales automation.
Does HubSpot have customer service tools?
Yes, Service Hub includes help desk, tickets, customer feedback and AI-powered support.
Does HubSpot have a website builder?
Yes, Content Hub includes website and content management tools.
Does HubSpot have an API?
Yes, HubSpot provides APIs and developer tools.
Does HubSpot support webhooks?
Yes, HubSpot provides webhook functionality for applications.
How many integrations does HubSpot have?
HubSpot states that its App Marketplace has more than 1,800 integrations.
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HubSpot reviews
Review volume stated by HubSpot FAQ
HubSpot official FAQ