Pictory is an AI-powered video creation and editing platform that helps creators and businesses turn scripts, blog posts, URLs, presentations, images and existing videos into professional video content. The platform can automatically create videos from written content, generate captions and subtitles, add AI voiceovers, summarize long videos and create highlights and short clips. Pictory also provides AI video editing, text-to-video creation, voice cloning, custom avatars, screen recording and multilingual video capabilities. Users can access a large library of licensed stock videos, images and music from providers including Getty Images and Storyblocks. Pictory is designed for content creators, marketers, educators, training teams, agencies and businesses that need to create video content without traditional video-editing workflows. The platform runs in the cloud and supports team collaboration and brand kits. Pictory also provides an API for automated video creation and integrations with tools such as Zapier and Make. The company launched its first product in July 2020 after developing an initial prototype at a Seattle hackathon in 2019.
Pictory
AI Video Creation Platform FeaturedAI video creation and editing platform that turns text, scripts, URLs, presentations and existing videos into professional video content.
What is Pictory?
What users sayPictory helps creators and businesses turn written content and existing media into professional videos using AI-powered creation and editing tools.
Pros and cons
- AI text-to-video creation
- Script and URL to video
- AI video editing
- Automatic captions and subtitles
- AI voiceovers
- Voice cloning
- Custom avatars
- Video summarization
- Automatic highlights and clips
- Large stock media library
- Brand Kits
- PowerPoint to video
- Screen recording
- API access
- Zapier and Make integrations
- Team collaboration
- Paid plans are required for regular professional use
- AI credits have plan-based limits
- Video export minutes vary by plan
- Advanced avatars and voice cloning require higher plans
- API access is not included in every standard plan
- Enterprise pricing is custom
Pictory combines AI video generation and editing in one platform, making it useful for turning written content and existing media into videos quickly. Its strongest features include text-to-video creation, automatic captions, AI voiceovers, video summarization, highlights, stock media, brand kits and API-based automation. The main consideration is that video minutes and AI credits are limited by plan, while advanced features such as custom avatars and voice cloning are available on higher tiers.
Who is Pictory for?
Content Creator
Turn blogs, scripts and existing content into videos for social media and websites.
- content repurposing
- social video
- advanced film production
- manual-only editing
Plan we would pick: Starter
YouTube Creator
Create videos, highlights, captions and voiceovers faster.
- YouTube
- video creation
- professional cinema production
Plan we would pick: Professional
Marketer
Create campaign videos, product videos and social content.
- marketing videos
- ads
- advanced broadcast production
Plan we would pick: Professional
Educator
Convert lessons, presentations and training materials into videos.
- education
- training
- highly complex interactive LMS systems
Plan we would pick: Professional
Agency
Produce branded videos for multiple clients and campaigns.
- client videos
- brand kits
- large-scale custom video infrastructure
Plan we would pick: Team
Business Team
Create training, communication and marketing videos.
- corporate video
- training
- highly specialized production studios
Plan we would pick: Team
Industry fit
Key features
Script to Video
Turn written scripts into videos using AI.
Blog to Video
Convert blog posts and other long-form content into videos.
URL to Video
Create video content from web URLs.
Text to Video
Generate videos from written content with AI.
AI Video Editor
Edit video using text-based editing workflows.
Automatic Captions
Generate captions and subtitles automatically.
Video Highlights
Extract important moments and create shorter video clips.
Video Summarization
Summarize long videos into shorter content.
AI Voiceovers
Add AI-generated narration using realistic voices.
Voice Cloning
Create voiceovers using supported voice-cloning capabilities.
AI Avatars
Add stock and custom avatars to video content.
PowerPoint to Video
Convert PowerPoint presentations into videos.
Screen Recorder
Record screen, camera and audio for video creation.
Brand Kits
Save logos, fonts, colors and other brand settings.
Stock Media
Access licensed stock videos, images and music.
Video Translation
Create multilingual versions of video content.
AI Image Generation
Generate visuals when stock media does not fit the project.
API
Automate video creation and editing through Pictory's API.
Pictory pricing
Prices checked September 27, 2026
Starter
$25 month billed annually
- 2400 video minutes/year
- 5 GB storage
- 1 Brand Kit
- 1200 AI credits/year
- No watermark
Professional
$35 month billed annually
- 7200 video minutes/year
- 20 GB storage
- 5 Brand Kits
- 12000 AI credits/year
- Custom avatars
- Voice cloning
Team
$119 month billed annually
- 21600 video minutes/year
- 100 GB storage
- 10 Brand Kits
- 28800 AI credits/year
- Team workspace
- Collaboration
Enterprise
Custom custom
- Custom video minutes
- Custom storage
- Unlimited Brand Kits
- Custom AI credits
- SSO
- Dedicated success manager
Pricing calculator
Starter $25 / seat, Professional $35 / seat from 5 seats.
Is Pictory right for you?
Answer a few quick questions to see our pick.
How Pictory compares
Pictory focuses on converting existing written and video content into polished videos with AI-assisted creation and editing. It combines script-to-video, blog-to-video, URL-to-video, text-based editing, automatic captions, AI voices, video summaries, highlights and stock media in one platform. Its API also allows businesses to automate video creation at scale.
| Capability | Pictory | inVideo | VEED | Kapwing |
|---|---|---|---|---|
| Capability | Pictory | InVideo | VEED | Kapwing |
| Text to video | Yes | Yes | Yes | Yes |
| Script to video | Yes | Yes | Yes | Yes |
| Blog to video | Yes | Yes | Yes | Yes |
| URL to video | Yes | Yes | Yes | Yes |
| AI voiceovers | Yes | Yes | Yes | Yes |
| Auto captions | Yes | Yes | Yes | Yes |
| Video summarization | Yes | Yes | Yes | Yes |
| Voice cloning | Yes | Yes | Yes | Yes |
| AI avatars | Yes | Yes | Yes | Yes |
| Video editing | Yes | Yes | Yes | Yes |
| API | Yes | Yes | Yes | Yes |
| Stock media | Yes | Yes | Yes | Yes |
Integrations
11 integrations listed
- Zapier
- Make
- Pexels
- Getty Images
- Storyblocks
- ElevenLabs
- OpenAI
- Microsoft
- Amazon
- Hootsuite
Security, data & support
Security & compliance
- SOC 2Certified
- ISO 27001Certified
- GDPRCompliant
- Enterprise securityAvailable
Your data, in plain words
- Pictory processes uploaded media and content to provide video creation and editing services.
- The platform operates as a cloud-based video application.
- Enterprise customers can use additional security and integration capabilities.
- Pictory provides security and privacy information through its official security resources.
- Users should review Pictory's privacy terms before uploading confidential content.
Support
- Help CenterAll usersSelf-service
- SupportCustomersPlan-dependent
- Contact SalesEnterpriseBusiness-hours / scheduled
API & languages
- Public APIAvailable
- Text to VideoSupported
- URL to VideoSupported
- Video SummarizationSupported
- Captions & SubtitlesSupported
- TemplatesSupported
- WebhooksSupported
- API automationSupported
- MCP ServerAvailable
- English
- Spanish
- French
- German
- Italian
- Portuguese
- Japanese
- Chinese
- Korean
- Dutch
- Polish
- Turkish
- Hindi
Pictory's language availability varies by feature. ElevenLabs AI voices are currently listed in 29 languages on supported plans, while standard voices are available in 7 languages.
Who uses Pictory
AppDirect
Pictory reports an 80% voluntary training completion rate for AppDirect.
Read the case studyOnline Super Tutors
Pictory reports $1,500 in monthly video-creation cost savings.
Read the case studyGolden Business Group LLC
Pictory reports 7x faster video creation for the customer.
Read the case studyPictory provides a Help Center, tutorials, developer documentation and support resources for users.
Pictory FAQs
What is Pictory?
Pictory is an AI-powered video creation and editing platform.
Can Pictory create videos from text?
Yes, Pictory can turn scripts and written content into videos.
Can Pictory convert blog posts to videos?
Yes, Pictory supports blog-to-video workflows.
Can Pictory create videos from URLs?
Yes, URL-to-video creation is supported.
Does Pictory have AI voiceovers?
Yes, Pictory provides standard and ElevenLabs AI voice options.
Does Pictory support voice cloning?
Yes, voice cloning is available on supported plans.
Does Pictory have AI avatars?
Yes, Pictory supports stock and custom avatars on supported plans.
Does Pictory provide subtitles?
Yes, automatic captions and subtitle export are supported.
Does Pictory have a free plan?
No permanent free plan is listed on the current pricing page, but a free trial is available.
How much does Pictory cost?
Current annual pricing starts at $25/month for Starter, $35/month for Professional and $119/month for Team.
Does Pictory have an API?
Yes, Pictory provides an API for automated video creation.
Does Pictory integrate with Zapier?
Yes.
Does Pictory integrate with Make?
Yes.
Does Pictory support PowerPoint?
Yes, PowerPoint-to-video is supported.
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Pictory reviews
4.7/5 rating displayed by Pictory
Pictory official website