Webflow is a visual website builder that gives designers more control over how a site looks and works. You can build responsive pages, manage blog content, add animations and publish a website without writing everything from scratch.
Webflow
Best for Visual Website Designby Webflow, Inc.
Visual website builder with CMS, responsive design, hosting, animations and AI tools.
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What is Webflow?
What users sayDesigners often like Webflow for its layout control, animations and clean publishing workflow. The CMS is useful for content-heavy sites. Beginners may need time to learn the interface, while agencies should review hosting and Workspace costs before committing.
Pros and cons
Pros
- Flexible visual website designer
- Responsive layouts without starting from code
- Built-in CMS for blogs and dynamic pages
- Fast hosting with a global CDN
- Custom animations and interactions
- SEO settings and sitemap controls
- AI-assisted website building and content editing
- Useful collaboration tools for agencies
- Ecommerce plans available
- Custom code and API support
Cons
- Takes time to learn the Designer
- Paid hosting is needed for custom domains
- Site and Workspace billing can be confusing
- Advanced features can increase monthly costs
- Ecommerce has platform-specific limitations
- CMS and bandwidth limits depend on the plan
- Some analytics and localization features cost extra
Our verdict
Webflow is a good choice for designers and businesses that want more control over their website without building everything from scratch. Its visual editor, CMS and hosting work well together. The learning curve is higher than with basic website builders, and pricing needs attention because hosting and team plans are separate.
Who is Webflow for?
Freelancers
Build professional client websites
- Portfolio sites
- Landing pages
- Large online stores
- Complex applications
Plan we would pick: Basic
Web Designers
Create custom responsive websites
- Visual design
- Animations
- Simple template-only editing
- Offline workflows
Plan we would pick: Premium
Small Businesses
Publish a business website
- Service pages
- Contact forms
- Large enterprise portals
- Complex databases
Plan we would pick: Basic
Bloggers
Manage articles and dynamic pages
- Blogging
- Content publishing
- Large editorial systems
- Complex memberships
Plan we would pick: Premium
Agencies
Build and manage multiple client sites
- Client projects
- Team collaboration
- Simple single-site needs
- Low-budget hosting
Plan we would pick: Agency Workspace
Ecommerce Owners
Sell products through a custom storefront
- Product pages
- Checkout
- Very large catalogs
- Complex retail operations
Plan we would pick: Ecommerce Plus
Industry fit
Web DesignExcellent visual design control
Strong fit
96
MarketingUseful for landing pages
Strong fit
93
Professional ServicesSuitable for business websites
Strong fit
90
EducationUseful for informational sites
Strong fit
84
EcommerceCheck product and checkout requirements
Conditional
80
Media and PublishingCMS supports editorial content
Strong fit
88
Key features
Visual Designer
Build and customize pages using a visual editor.
Responsive Design
Adjust layouts for desktop, tablet and mobile.
Webflow CMS
Manage blogs, portfolios and dynamic content.
Webflow AI
Generate site sections, copy and code components.
Interactions
Create animations and interactive effects.
SEO Tools
Edit metadata, redirects and XML sitemaps.
Webflow Hosting
Publish sites with managed hosting and CDN delivery.
Ecommerce
Build online stores with custom product pages and checkout.
Webflow Localize
Translate and adapt sites for different markets.
Webflow Analyze
Review visitor activity and site performance.
Webflow Optimize
Test page variations and improve conversions.
Team Collaboration
Work with designers, editors and clients.
Webflow Cloud
Host supported web applications alongside websites.
Webflow API
Manage CMS content through developer integrations.
Webflow pricing
Prices checked October 23, 2026
Basic
$15/month billed annually Per site
- Custom domain
- 300 static pages
- 10 GB bandwidth
- forms
Most popular
Premium
$25/month billed annually Per site
- Webflow CMS
- site search
- code components
- expanded bandwidth
Ecommerce Standard
$29/month billed annually Per site
- 500 ecommerce items
- custom checkout
- 2% Webflow transaction fee
Ecommerce Plus
$74/month billed annually Per site
- 5000 ecommerce items
- 0% Webflow transaction fee
Ecommerce Advanced
$212/month billed annually Per site
- 15000 ecommerce items
- 0% Webflow transaction fee
Freelancer Workspace
$16/month billed annually Per workspace
- 10 staging sites
- client collaboration
- shared libraries
Agency Workspace
$35/month billed annually Per workspace
- Unlimited staging sites
- client access
- publishing permissions
Pricing calculator
Basic Free;15 / seat, Premium Free;25 / seat from 5 seats.
Is Webflow right for you?
Answer a few quick questions to see our pick.
How Webflow compares
Webflow offers more visual design control than many simple website builders. It combines responsive layouts, CMS, hosting and animations in one platform. Unlike WordPress, it uses a managed publishing system, although that also means greater dependence on Webflow's hosting and pricing.
| Capability | Webflow | WordPress | Wix | Framer |
|---|---|---|---|---|
| Visual website builder | Yes | Plugin-dependent | Yes | Yes |
| Built-in CMS | Yes | Yes | Yes | Yes |
| Managed hosting | Yes | Provider-dependent | Yes | Yes |
| Custom animations | Yes | Theme-dependent | Yes | Yes |
| Ecommerce | Yes | Plugin-dependent | Yes | Limited |
| Custom code | Yes | Yes | Yes | Yes |
| Free plan | Yes | Yes | Yes | Yes |
| AI website tools | Yes | Plugin-dependent | Yes | Yes |
Integrations
11 integrations listed
- Google Analytics
- Google Tag Manager
- Zapier
- Make
- HubSpot
- Mailchimp
- Figma
- Airtable
- Memberstack
- Stripe
- Google Search Console
Security, data & support
Security & compliance
- SSL/TLSSupported
- Two-factor authenticationSupported
- DDoS protectionSupported
- Managed hostingIncluded with Site plans
- SOC 2 Type IIVerify current compliance report
- ISO 27001Verify current certification
- Single sign-onEnterprise
- SCIM provisioningEnterprise
- Custom security controlsEnterprise
Your data, in plain words
- Webflow hosts published websites and stores project content.
- Form submissions may contain visitor information.
- Team permissions control access to website projects.
- Third-party integrations may process connected data.
- Review privacy settings before collecting personal information.
- Enterprise customers can request additional security documentation.
Support
- Help CenterAll usersSelf-service
- Webflow UniversityAll usersSelf-service
- Support PortalEligible customersPlan-dependent
- Enterprise SupportEnterpriseContract-dependent
API & languages
- REST APIAvailable
- CMS APIAvailable
- WebhooksSupported
- OAuth integrationsSupported
- MCP serverAvailable
- Custom codeAvailable on eligible plans
- Code componentsAvailable on eligible plans
- Webflow CloudSupported app hosting
- API rate limitsPlan-dependent
Webflow FAQs
What is Webflow?
Webflow is a visual website builder with CMS, hosting and design tools.
Is Webflow free?
Yes. The Starter plan is free but has publishing limits.
How much does Webflow cost?
Paid Site plans start at $15 per month with annual billing.
Does Webflow include hosting?
Yes. Site plans include managed hosting.
Can I use my own domain?
Yes. A paid Site plan is required.
Is Webflow good for SEO?
Yes. It provides metadata controls, sitemaps, redirects and SEO tools.
Can I create a blog?
Yes. CMS-enabled plans support blogs and dynamic content.
Does Webflow support ecommerce?
Yes. Separate Ecommerce plans are available.
Does Webflow have AI tools?
Yes. Webflow AI helps with site building, copy and optimization.
Can I export website code?
Eligible Workspace plans support static code export, with limitations for CMS content.
Is Webflow suitable for beginners?
Yes, although the Designer takes practice to learn.
Does Webflow have an API?
Yes. It provides APIs for CMS and other supported workflows.
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Webflow reviews
4.6
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WebflowFrom Free; paid Site plans from $15/month billed annually
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