Wix is a website builder for creating business sites, online stores, blogs and portfolios without coding. It offers customizable templates, AI design tools, hosting and built-in business features.
Wix
No-Code Website Builderby Wix.com Ltd.
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What is Wix?
What users sayWix is popular for its visual editor, templates and built-in business features. It makes website creation easier for beginners. Subscription costs and limited portability are common considerations.
Pros and cons
Pros
- Easy drag-and-drop website editor
- Wide range of website templates
- AI website creation tools
- Hosting and SSL included
- Built-in SEO settings
- Blogging and ecommerce features
- Online booking tools
- Large App Market
- Mobile-friendly website designs
Cons
- Free sites display Wix branding
- Custom domains require a paid plan
- Online payments require eligible plans
- Some apps cost extra
- Premium subscriptions are site-specific
- Moving a complete Wix site to another host is difficult
Our verdict
Wix is a good choice for people who want to build a professional website without managing hosting or writing code. It works well for business websites, portfolios and online stores. Its editor is flexible, although larger projects may need more advanced tools.Wix is a good choice for people who want to build a professional website without managing hosting or writing code. It works well for business websites, portfolios and online stores. Its editor is flexible, although larger projects may need more advanced tools.
Who is Wix for?
Bloggers
Publish articles and build an audience
- Blogs
- Content pages
- Server control
- Custom hosting
Plan we would pick: Light
Freelancers
Build portfolios and service websites
- Portfolios
- Contact forms
- Complex web applications
- Custom infrastructure
Plan we would pick: Light
Small Businesses
Create a business website
- Lead generation
- Services
- Enterprise ERP
- Complex backend systems
Plan we would pick: Core
Online Sellers
Sell products online
- Ecommerce
- Payments
- Complex enterprise commerce
- Advanced logistics
Plan we would pick: Business
Service Providers
Manage appointments and inquiries
- Bookings
- Customer forms
- Large scheduling networks
- Custom CRM systems
Plan we would pick: Core
Agencies
Build and manage client websites
- Design
- Collaboration
- Fully portable code
- Custom hosting
Plan we would pick: Business Elite
Industry fit
Small BusinessGood for business websites
Strong fit
95
RetailSupports online stores
Strong fit
91
HospitalityUseful for service and booking pages
Strong fit
87
EducationSuitable for informational websites
Strong fit
85
Professional ServicesGood for lead generation
Strong fit
93
Creative AgenciesPortfolios and client websites
Strong fit
90
Software DevelopmentAdvanced applications may need more control
Conditional
70
Key features
Drag-and-Drop Editor
Design websites visually without coding.
AI Website Builder
Generate a site using AI assistance.
Website Templates
Start with customizable layouts.
Web Hosting
Host websites on Wix infrastructure.
Custom Domains
Connect your own domain on paid plans.
SEO Tools
Manage page metadata and search settings.
Wix Blog
Publish articles and manage blog posts.
Wix Stores
Create an online store and manage products.
Wix Bookings
Accept appointments and bookings.
Wix Payments
Accept supported online payments.
Wix Forms
Collect leads and inquiries.
Email Marketing
Create promotional email campaigns.
Wix Automations
Automate selected business workflows.
Wix Multilingual
Publish content in multiple languages.
App Market
Add apps and extra functionality.
Website Analytics
Monitor traffic and performance.
Velo by Wix
Build custom website functionality.
Mobile Management
Manage business activity using mobile apps.
Wix pricing
Prices checked October 27, 2026
Core
$29/month billed annually Website
- 50 GB storage
- 5 collaborators
- basic ecommerce
- online payments
Most popular
Business
$39/month billed annually Website
- 100 GB storage
- 10 collaborators
- standard ecommerce
Business Elite
$159/month billed annually Website
- Unlimited storage
- 100 collaborators
- advanced business features
Is Wix right for you?
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How Wix compares
Wix combines website design, hosting and business tools in one platform. It requires less technical setup than self-hosted WordPress and offers more beginner-friendly editing than many developer-focused builders.
| Capability | Wix | Squarespace | WordPress | Webflow |
|---|---|---|---|---|
| Visual website builder | Yes | Yes | Yes | Yes |
| Free website option | Yes | No permanent free plan | Free software | Limited free plan |
| Hosting included | Yes | Yes | Hosting-dependent | Yes |
| AI website tools | Yes | Available | Plugin-dependent | Available |
| Ecommerce | Yes | Yes | Plugin-dependent | Yes |
| Blogging | Yes | Yes | Yes | Yes |
| Developer customization | Velo | Limited | Extensive | Extensive |
Integrations
14 integrations listed
- Google Analytics
- Google Search Console
- Google Ads
- Google Tag Manager
- Meta Pixel
- Google Merchant Center
- PayPal
- Stripe
- Zapier
- Mailchimp
- Printful
- Printify
Security, data & support
Security & compliance
- SSL / HTTPSIncluded
- Secure website hostingIncluded
- Account authenticationSupported
- Two-step verificationSupported
- GDPR informationPublished
- Privacy policyPublished
- Payment securitySupported through eligible payment services
- SOC 2 certificationNot verified for this entry
- ISO 27001 certificationNot verified for this entry
Your data, in plain words
- Wix hosts website content and account information.
- Website forms may collect visitor data.
- Online stores may process customer and order details.
- Connected apps may access authorized website information.
- Payment processing depends on the selected provider.
- Website owners should review applicable privacy requirements.
Support
- Help CenterAll plansSelf-service
- Customer CareAll plansAvailability varies by channel and language
- Priority SupportEligible paid plansPlan-dependent
- Enterprise SupportEnterpriseContract-dependent
API & languages
- Developer platformVelo by Wix
- Public APIsAvailable
- REST APIsSupported
- JavaScript developmentSupported
- Custom backend functionalitySupported through Velo
- WebhooksAvailable for supported services
- App developmentSupported
- API limitsDepend on endpoint
Wix FAQs
What is Wix?
Wix is a platform for creating websites without coding.
Is Wix free?
Yes, Wix offers a free website plan.
How much does Wix cost?
The Light plan starts at $17/month with annual billing in the referenced USD pricing.
Does Wix include hosting?
Yes, hosting is included.
Can I connect my domain?
Yes, with a Premium plan.
Can Wix create online stores?
Yes, ecommerce features are available on eligible plans.
Does Wix offer AI tools?
Yes, it includes AI-assisted website creation.
Can I create a blog?
Yes, Wix has blogging tools.
Does Wix support SEO?
Yes, it includes SEO settings and tools.
Can I accept payments?
Yes, with an eligible plan and supported payment provider.
Does Wix have a free trial?
There is no standard Premium trial, but eligible plans have a 14-day refund guarantee.
Does Wix have an API?
Yes, Wix provides developer APIs.
Can I export a Wix site to another host?
Wix does not offer full independent hosting export for its website builder.
Alternatives to Wix
Visual website builder with CMS, responsive design, hosting, animations and AI tools.
Wix reviews
4.5
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WixFrom Free; Light starts at $17/month billed annually
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